planning tools 2015

friday-plan-iconFriday Classes
saturday-plan-iconSaturday Classes
sunday-plan-iconSunday Classes
event-plan-iconDinners & Events
Print Schedule (pdf)
Planning Worksheet (pdf)
Tasting Tents (pdf)
map-plan-iconFestival Map (pdf)
faq-planFrequently Asked Questions (pdf)

[collapsibles][collapse title=”Class Reservation Information”]
During the course of the weekend, the Atlanta Food & Wine Festival hosts more than 90 cooking, grilling and cocktail demonstrations, technique labs, and wine, spirit and craft beer tasting seminars ranging in size from 20 – 100 people.

To minimize waste and maximize the guest experience, class reservations are strongly encouraged. Guests with reservations are seated first, all others are seated based on space availability.

The Festival is not able to expand classes past capacity in order to comply with capacity guidelines set by the Fire Marshall and to not compromise guest experiences – if a class goes over capacity, there isn’t enough seating, food or drink for all extra guests, etc.

Class reservations can be made through the reservation site at the time tickets are purchased, or after.
The deadline to select or change classes is Tuesday, May 26.

Guests arriving more than 5 minutes after the class starts will forfeit their reservation and be seated only as space allows.

[collapsibles][collapse title=”Frequently Asked Questions”]
What is the Atlanta Food & Wine Festival?
The Atlanta Food & Wine Festival is the first culinary festival in the nation dedicated to showcasing the rich food and beverage traditions of the Southern region. The weekend offers three distinct activities:

  • Learning Experiences – cooking and cocktail classes, tasting seminars and panel discussions all located at the Loews Atlanta Hotel in Midtown
  • Tasting Experiences (Tasting Tents) – a showcase of the region’s top talents and flavors are in the Festival Tasting Tents, which have been curated by chefs and industry experts and are organized in a series of “trails” such as Craft Beer, Barbecue, Farm Grown, Seafood, Southern Wines & Spirits, etc., giving guests the ultimate food and beverage experience
  • Dinners & Events – throughout the weekend, special dinners and parties with out-of-town chefs, mixologists and sommeliers will take place Thursday – Saturday of the Festival

When and where is the Atlanta Food & Wine Festival?
The Festival is May 28 – 31, 2015 in Midtown Atlanta. Key locations include:

  • Welcome Center (11th & Juniper) – this is where guests retrieve their Day and 3-Day passes, Tasting Tent wrist bands and gift bags
  • Loews Atlanta Hotel (11th & Peachtree) – Official Host Hotel – is the epicenter of the Festival and the location of the Learning Experiences and the Connoisseur Lounge
  • Tasting Tents (12th & Peachtree Walk)
  • Festival Dinners & Events take place around town

When is the Welcome Center open?
The Welcome Center, located at 11th & Juniper, will be open daily beginning Thursday, May 28. Hours are as follows:

  • Thursday, May 28 9:00am – 6:30pm
  • Friday, May 29 9:00am – 6:30pm
  • Saturday, May 30 9:00am – 6:00pm
  • Sunday, May 31 9:00am – 4:00pm


Where do purchase tickets?
Tickets are available online at beginning Friday, February 13 or at the Festival Welcome Center (11th & Juniper) beginning Thursday, May 28. You must be 21-years old or older to attend the Festival.

What is the process for receiving tickets once they are purchased?
Upon purchase of a ticket(s), the purchaser will receive a confirmation email or receipt for the purchase. If the purchase includes access to any of the Festival Learning Experiences, the purchaser will have the opportunity to select classes s/he would like to attend through our online registration site.

Why do you ask guests to make reservations?
Across all of our classes, we have ample seating for our guests but many of our classes are smaller in size – 30 to 40 seats – so they fill quickly. With the reservation system, guests can make sure they get into a particular class. The reservation system is also allows us to plan for the correct amount of product is in each class.

Are there assigned seats for the classes?
No, there are no assigned seats in classes; however, guests are encouraged to reserve a spot because classes fill quickly. Guests with a reservation will be seated first and then guests without a reservation will be seated in any remaining seats.

Can I stand in the back of the class if it has filled up?
No. Our presenters prepare for their classes based on the seating capacity. We discourage standing in the back because the guests will not have the opportunity to eat and drink along with the rest of the class.

Will an event sell-out?
Yes. There is a set capacity for each class and event, and tickets are sold on a first-come basis. The Festival cannot expand the capacity of any class or event to accommodate additional guests.

Are tickets refundable? Can I switch tickets for another event?
All tickets are non-refundable and cannot be exchanged. All events take place rain or shine.

Where do I pick-up my tickets?
Guests who purchase Tasting Tent, Day or 3-Day passes must pick up their credentials at the Festival Welcome Center (11th & Juniper St.) beginning Thursday, May 28. A Will-Call area will be also be set-up near the Tasting Tents entrance (12th & Peachtree Walk) for Tasting Tent tickets only. A photo ID is required to pick up tickets. Guests who purchase tickets to a Dinner or Event will be on the “will call” list at the event venue. Welcome Center hours are Thursday, May and Friday, May 29 9am – 6:30pm; Saturday, May 30 9am – 6pm; and Sunday, May 31 9am – 4pm. The Tasting Tents will call area opens 30 minutes before each Tasting Tent session.

Are children allowed at events?
No one under the age of 21, including children in strollers or carriers, will be admitted.

What is included in each ticket price for the Festival?
The Atlanta Food & Wine Festival offers a variety of tickets:

  • DINNERS & EVENTS ($45 – $300) – includes access to one of our special evening activities and includes everything – food, drink, tax and gratuity. Most locations provide complimentary valet as well.
  • TASTING TENTS ($100) – includes all you can eat and drink during our three-hour tent session. These are not your typical festival tasting tents and offer an incredible variety of Southern food and drink flavors. There will be a different line-up of chefs in the tents each day.
    • Day Passes ($185) – includes 3 Learning Experiences, 1 Tasting Tent Session, Festival Gift Bag. Note, the Sunday Day pass includes access to the Sunday Brunch and only 1 Learning Experience.
    • Connoisseur Day Passes ($700) – includes 3 Connoisseur or General Learning Experiences, 1 Tasting Tent Session with VIP Entrance, 1 Connoisseur Breakfast, Access to the Exclusive Connoisseur Lounge, 1 Connoisseur Dinner Series, Connoisseur Gift Bag, Dedicated concierge to assist with planning. Note, the Sunday Day pass includes access to the Sunday Brunch and only 1 Learning Experience.
    • 3-Day Passes ($575) – includes 7 Learning Experiences, 3 Tasting Tent Sessions, Access to PIG OUT: Market Style, Sunday Brunch, Festival Gift Bag
    • Connoisseur 3-Day Passes ($2000) – includes 7 Connoisseur or General Learning Sessions, 3 Tasting Tent Sessions with VIP Entrance, 2 Connoisseur Breakfasts, Sunday Brunch, Access to the Exclusive Connoisseur Lounge, PIG OUT: Market Style (VIP), 3 Connoisseur Dinner Series events, Connoisseur Gift Bag, Dedicated concierge to assist with planning.

Does the Festival benefit any nonprofit organizations?
Certain proceeds from the Festival will be given to the AFWF Foundation and then allocated to charitable organizations that document and promote Southern culture and history, improve opportunities for women and young people to enter the food and beverage industry and increase consumer access to locally and sustainably grown foods.


Where do I park for the event?
We have partnered with Parking Panda, the nationwide leader in online parking reservations, to allow visitors to purchase guaranteed parking near Atlanta Food & Wine Festival.

Additional parking is available throughout Midtown with special rates at the following locations:

  • 10 Tenth Street (10th & West Peachtree Street). Enter off West Peachtree.
  • 11th & Juniper Street. Enter off 11th Street.
  • Loews Atlanta Hotel Self-Parking (11th & Peachtree Street). Enter off 11th Street.

Guests are also strongly encouraged to take MARTA to the Festival. The Midtown Station is just three blocks from the hotel and Welcome Center. Take the Red or Gold line and depart at the Midtown station, exit on the north side of 10th Street and walk north to 11th Street, turn right and continue two blocks east to 11th & Juniper to pick up your Festival credential. You can visit MARTA to the Festival. The to plan your trip.

How do I get around during the Festival?
Most events are designed to be within walking distance of the Loews Atlanta Hotel in Midtown, our host hotel. We encourage that you take MARTA and public transportation when possible to join us for Festival activities.

I am in from out-of-town, how do I get to my evening events?
Events can be accessed by a short cab or car ride. For taxi service, the following companies service the Midtown area:

  • UBER Atlanta provides on-demand sedan or SUV service. Download the UBER app to your iPhone or Android smart phone at or text an address and city to UBR-CAB (827-222).
  • Buckhead Safety Cab (404) 875-3777
  • Checker Atlanta (404) 351-1111
  • Yellow Cab (678) 613-9809

What do I do if I’ve had too much to drink?
Please be responsible. There are a number of transportation options if your ability to drive is impaired.

  • Safe Ride America (404) 888-0887 *Safe Ride America is a nonprofit organization and will provide transportation for free if necessary.
  • UBER Atlanta provides on-demand sedan or SUV service. Download the UBER app to your iPhone or Android smart phone at or text an address and city to UBR-CAB (827-222).
  • Buckhead Safety Cab (404) 875-3777
  • Checker Atlanta (404) 351-1111
  • Yellow Cab (678) 613-9809


Is there a dress code for the event?
There is no enforced dress code; however, we do ask you to dress in keeping with the nature of the event. Shorts and t-shirts are not considered appropriate attire for evening events. Please also note that some events such as the Tasting Tents are outdoors. Please check the weather and dress appropriately. Events not taking place at the Loews Hotel are planned to be within walking distance. Please wear shoes you are comfortable walking in and for grassy areas.

Backpacks and large bags are NOT allowed inside the Tasting Tents.

Is the event cancelled if it rains or there is bad weather?
No. This is a rain or shine event. The classes are located inside at the Loews and the Tasting Tents are covered spaces.