Frequently Asked Questions



What is the Atlanta Food & Wine Festival?

The Atlanta Food & Wine Festival was created in 2010 to shine an international spotlight on the rich food and beverage traditions of the South from Texas to the District of Columbia. The weekend offers three distinct activities:

  • Learning Experiences – cooking, cocktail, pairings, and technique classes, all led by aware-­‐ winning Southern chefs, mixologists, distillers, authors, and sommeliers. Learning Experiences take place at the Loews Atlanta Hotel.
  • Tasting Experiences – Tasting Tents that showcase some of the region’s best flavors and talent and highlight international flavors that have become Southern favorites. The Festival’s Tasting Tents are an all-­‐you-­‐can-­‐indulge experience, which means your entrance ticket gets you unlimited samples.
  • Dinners & Events – special day and evening parties and events from a Wine Lunch and Sunday Brunch to a large-­‐format party and intimate seated dinners.
When and where is the Atlanta Food & Wine Festival?

The Festival is June 2–5, 2016 in Midtown Atlanta. Key locations include:

  • Welcome Center (1075 Peachtree Street) – this is where guests retrieve their Day and 3-­‐Day
    passes, Tasting Tent wrist bands and gift bags
  • Loews Atlanta Hotel (11th & Peachtree) – Official Host Hotel – is the epicenter of the Festival
    and the location of the Learning Experiences and the Connoisseur Lounge
  • Tasting Tents (NEW LOCATION) – Piedmont Park Promenade
  • Festival Dinners & Events take place around town
When is the Welcome Center open?

The Welcome Center, located at 1075 Peachtree will be open daily beginning Thursday, June 2. Hours
are as follows:

  • Thursday, June 2 11:30am – 7:30pm
  • Friday, June 3 11:30am – 7:30pm
  • Saturday, June 4 9:00am – 6:00pm
  • Sunday, June 5 9:00am – 4:00pm



Where do purchase tickets?

Tickets are available online at beginning Friday, March 18 and at the Festival Welcome Center (1075 Peachtree Street) beginning Thursday, June 2. You must be 21-­‐years old or older to attend the Festival.

What is the process for receiving tickets once they are purchased?

Upon purchase of a ticket(s), the purchaser will receive a confirmation email or receipt for the purchase. If the purchase includes access to any of the Festival Learning Experiences, the purchaser will have the opportunity to select classes s/he would like to attend through our online registration site.

Why do you ask guests to make reservations?

Across all of our classes, we have ample seating for our guests but many of our classes are smaller in size
– 30 to 40 seats – so they fill quickly. With the reservation system, guests can make sure they get into a particular class. The reservation system is also allows us to plan for the correct amount of product is in each class.

Are there assigned seats for the classes?

No, there are no assigned seats in classes; however, guests are encouraged to reserve a spot because classes fill quickly. Guests with a reservation will be seated first and then guests without a reservation will be seated in any remaining seats.

Can I stand in the back of the class if it has filled up?

No. Our presenters prepare for their classes based on the seating capacity. We discourage standing in the back because the guests will not have the opportunity to eat and drink along with the rest of the class.

Will an event sell-­out?

Yes. There is a set capacity for each class and event, and tickets are sold on a first-­‐come basis. The Festival cannot expand the capacity of any class or event to accommodate additional guests.

Are tickets refundable? Can I switch tickets for another event?

All tickets are non-­‐refundable and cannot be exchanged. All events take place rain or shine.

Where do I pick-­up my tickets?

Guests who purchase Tasting Tent, Day or 3-­‐Day passes must pick up their credentials at the Festival Welcome Center (1075 Peachtree Street.) beginning Thursday, June 2. A photo ID is required to pick up tickets. Guests who purchase tickets to a Dinner or Event will be on the “will call” list at the event venue.

Are children allowed at events?

No one under the age of 21, including children in strollers or carriers, will be admitted.

What is included in each ticket price for the Festival?

The Atlanta Food & Wine Festival offers a variety of tickets:

  • DINNERS & EVENTS ($55 -­‐ $250) – includes access to one of our special evening activities and includes everything – food, drink, tax and gratuity. Most locations provide complimentary valet as well.
  • TASTING TENTS ($100) – includes all you can eat and drink during our three-­‐hour tent session.
    These are not your typical festival tasting tents and offer an incredible variety of Southern food and drink flavors. There will be a different line-­‐up of chefs in the tents each day.
    • Day Passes ($190) – includes 3 Learning Experiences, 1 Tasting Tent Session, Festival Gift Bag.
    • Connoisseur Day Passes ($725) – includes 3 Connoisseur or General Learning Experiences, 1 Tasting Tent Session with VIP Entrance, 1 Connoisseur Breakfast, 1 Connoisseur Dinner Series or Wine Lunch, Access to the Exclusive Connoisseur Lounge, Connoisseur Gift Bag, and Dedicated concierge to assist with planning.
    • 3-Day Passes ($585) – includes 5 Learning Experiences, 3 Tasting Tent Sessions, Access to Festival Toast, Destination Delicious, Sunday Brunch, Festival Gift Bag,
    • Connoisseur 3-­‐Day Passes ($2000) – includes 5 Connoisseur or General Learning Sessions, 3 Tasting Tent Sessions with VIP Entrance, 2 Connoisseur Breakfasts, Festival Toast, VIP Sunday Brunch, Destination Delicious, Friday Wine Lunch, 2 Connoisseur Dinner Series events, Access to the Exclusive Connoisseur Lounge, Connoisseur Gift Bag, and Dedicated concierge to assist with planning.
Does the Festival benefit any nonprofit organizations?

Certain proceeds from the Festival will be given to the AFWF Foundation and then allocated to charitable organizations that document and promote Southern culture and history, improve opportunities for women and young people to enter the food and beverage industry and increase consumer access to locally and sustainably grown foods.



Where do I park for the event?

Parking is available throughout Midtown with special rates at the following locations:

  • 10 Tenth Street (10th & West Peachtree Street). Enter off West Peachtree.
  • 11th & Juniper Street. Enter off 11th Street.
  • Loews Atlanta Hotel Self-­‐Parking (11th & Peachtree Street). Enter off 11th Street.

Guests are also strongly encouraged to take MARTA to the Festival. The Midtown Station is just three blocks from the hotel and Welcome Center. Take the Red or Gold line and depart at the Midtown station, exit on the north side of 10th Street, turn right and continue one block east to Peachtree Street, turn left and continue two blocks north to 1075 Peachtree Street to pick up your Festival credential. You can visit to plan your trip.

How do I get around during the Festival?

Most events are designed to be within walking distance of the Loews Atlanta Hotel in Midtown, our host hotel. We encourage that you take MARTA and public transportation when possible to join us for
Festival activities.

I am in from out-­of-­town, how do I get to my evening events?

Events can be accessed by a short cab or car ride. For taxi service, the following companies service the
Midtown area:

  • UBER Atlanta provides on-­‐demand sedan or SUV service. Download the UBER app to your iPhone or Android smart phone at or text an address and city to UBR‐CAB (827-­222).
  • Buckhead Safety Cab (404) 875‐3777
  • Checker Atlanta (404) 351-1111
  • Yellow Cab (678) 613‐9809
What do I do if I’ve had too much to drink?

Please be responsible. There are a number of transportation options if your ability to drive is impaired.

  • Safe Ride America (404) 888-­‐0887 *Safe Ride America is a nonprofit organization and will provide transportation for free if necessary.
  • UBER Atlanta provides on-­‐demand sedan or SUV service. Download the UBER app to your iPhone or Android smart phone at or text an address and city to UBR-CAB (827-222)
  • Buckhead Safety Cab (404) 875-3777
  • Checker Atlanta (404) 351-1111
  • Yellow Cab (678) 613-9809


Is there a dress code for the event?

There is no enforced dress code; however, we do ask you to dress in keeping with the nature of the event. Shorts and t-shirts are not considered appropriate attire for evening events. Please also note that some events such as the Tasting Tents are outdoors. Please check the weather and dress appropriately. Events not taking place at the Loews Hotel are planned to be within walking distance. Please wear shoes you are comfortable walking in and for grassy areas.

Is the event cancelled if it rains or there is bad weather?

No. This is a rain or shine event. The classes are located inside at the Loews and the Tasting Tents are covered spaces.